Sponsorship
What is it and Why?
Whether a large company or small local business, we know that you are approached several times during the year for sponsorship dollars. The right kind of strategic sponsorship is something that can provide return on investment as part of your advertising and marketing goals. KCU is looking to establish sponsorship relationships where sponsor capital helps to support the ongoing operation of the K-Town Classic Stage Race. KCU is already very fortunate to have had Kelowna Cycle step up as the title sponsor of our K-Town Classic Stage Race. We are still looking for sponsors for the criterium and Road Race stages as well as a variety of other program components. In exchange, KCU is established to use multiple marketing and promotional efforts to reach both participants and spectators, including: press releases, print advertisements, cross-promotional advertising, and online exposure. KCU is dedicated to help expose your brand, service offering and positioning and communicate the value of grass-roots community relationships.
Why a cycling sponsorship relationship?
Cycling is the second most popular recreational activity in North America with more participants than golfing, skiing, and tennis combined! Cycling is a lifelong activity with appeal to children, adults, and families. Cycling’s broad multicultural and multi-generational appeal provides sponsors with a large, enthusiastic, and diverse audience. Competitive cycling has existed for over a century, but its profile has elevated to new heights in recent years in large part due to the popularity of America’s most famous cyclist, Lance Armstrong. His story of overcoming cancer to becoming seven-time-consecutive winner of the world’s most prestigious bicycle race, the Tour de France, has inspired and captured the interest of millions in the U.S. and worldwide. As a result, competitive cycling, and its sponsors are seeing significant growth in spectators and participants. Cycling is an exciting, technology-forward sport that offers excellent sponsor brands and products to increase brand awareness to an extremely large, affluent audience that has proven to be brand loyal and ready to buy.